Marcom for growth: The Unified Strategy.
Marketeers.
Learn fast. Managers and directors in marketing, brand, communications and media, please be invited to our online learning module:
Online academy.
Learn to scale up your business’ growth capacity with sustainable market share – in only 2 days! The Unified Strategy shows you what is effective, how to be efficient (ROI) and how to organise work properly for the best business results.
Learning program.
One simple analyses assessing purchase and usage frequency for your brand and competitors, leads to unify proper tactics and enhance performance in:
Purchase behaviour
Marketing
Advertising
Creative
Campaign
Media
The main deliverable will be your Grow Plan in order to increase effect of your marcom as of today.
Course materials.
Sign up now and get direct access to:
6 courses
43 lessons
60+ mins of video
Canvasses
Examples
Knowledge Tests
Grow Sheets
Grow Plan
Accredation.
The Unified Strategy Online Academy Progam has been accredited with 12 Permanent Education (PE) points.
Business reps.
Accelerate growth. CEO’s, CMO’s and directors that aim for sustainable business growth with marcom, please find your options here:
Strategy consulting.
Have one of our experts work with your directors / managers to advise and inspire. It is all about further increasing your company’s performance with marcom. One analyses on purchase behaviour will point to your KPI’s for growth, captured in a management program.
VIP strategy day.
Can we do this together in just one day? With basic preparations, yes we can. Learn fast, learn together. Plan for increasing business results by aligning:
Purchase behaviour
Marketing
Advertising
Creative
Campaign
Media
The main deliverable will be your Grow Plan in order to increase effect of your marcom as of today.
Team up. Masterclass.
Looking for peers? Together we are strong. Break through fixed thought patterns with examples from other categories.
In the Netherlands look up the NIMA calendar, this one-day masterclass has been planned four times a year, every three months.
Would you like it sooner, at your place or nearby and a bit more tailored? Please contact us so we can meet your needs.
Maybe you prefer a video conference. That too can be arranged easily, with a live feed from our office.
Business Partners
Marcom for growth: The Unified Strategy.
Less waste. More effect.
Ed is an authority in the field of evidence based marketing and he contributed significantly to our audio strategy.
Evidence based marketing is the quest for which works well repeatedly and applying that in marketing practice. That is downright difficult, also because often things go well already, consciously and unconsciously. Yet this is exactly what we did with Marcom+. A program in which we tailor-made general ‘law like patterns’ in marketing for the development of our brands, including training and certification or our marketeers. As a result we accelerate growth, do the right things more efficiently and thus achieve a better return on the marketing investment.
Ed played a distinctive role in Marcom+, our program for growth of our radio brands with marketing communications. Of course many things went well already in our daily marketing communications. Still a potential for improvement with a value of almost 2% market share showed up. The program pointed to the proper things to do for growth with marcom and gave practical tips for more efficiency. With the implementation of this program we accelerate growth by optimising our marketing investments. Rightfully: ‘Less waste. More effect.’
Ed contributed to our global Kanzi apple campaign with creative advise and a special focus on category entry points. This put the use of our Kanzi apple in a even more prominent position. The workshop in Cologne for our European marketers resulted in structured thinking and alignment of interests towards the Kanzi brand, which resonated very well throughout our global marketer network.
Ed contributed to our new online service with a spot on growth strategy and planning. In the process he unified different visions of board members with effective stakeholder management. By consistently directing relevant marketing disciplines he also anchored the brand’s sustainability. As a result we accepted the strategy and planning with great satisfaction and compliments.
Ed succesfully delivered the full strategy and a sustainable growth plan for a new digital initiative. He has a great sense for combining both digital and traditional go-to-market approaches.
Ed added true value to our strategic journey by re-examining our portfolio of clients and prospects, which accelerated our path to growth. Positive behavioural change of our clients is now at the core of our (digital) strategy. With ‘ease’ and ‘motivation’ as corner stones, we adapted the product-market fit of our services.