What is The Unified Strategy?
‘Our consultancy and training programs empower business leaders and marketing professionals who want to drive growth with marcom. We provide relevant knowlegde, skills and unifying actions, all based on evidence.’
‘Do the right things, do these well and work together are key. For corporates we unify the silos of expertise. For scale ups we plan ahead to keep control. We deliver growth in revenue, profit and market share. Less waste and more effect.’
Accelerate growth. CEO’s, CMO’s and directors that aim for sustainable business growth with marcom.
Learn fast. Managers and directors in marketing, brand, communications and media, please be invited to our online learning module.
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The Unified Strategy explained
The Unified Strategy Online Academy Progam has been accredited with 12 Permanent Education (PE) points.
Ed is an authority in the field of evidence based marketing and he contributed significantly to our audio strategy.
Ed contributed to our global Kanzi apple campaign with creative advise and a special focus on category entry points. This put the use of our Kanzi apple in a even more prominent position.
Ed successfully fulfilled senior (interim) marketing roles at Talpa Network, as Brand Director (operational) and Growth Lead (strategy). He contributed significantly to the growth in market share of Talpa Radio from 2016 onward.
Ed played a distinctive role in Marcom+, our program for growth of our radio brands and our streaming service JUKE with marketing communications. He developed a practical marcom module on intranet where ‘law like patterns’ in marketing were up for comparison with our own research and modelling data.