Welcome! I hope you will find a thing or two that adds some value for you. You can always contact me with your questions and thoughts, I will respond as swiftly as possible. Do not hesitate, I look forward getting in touch with you.
I operate from the Amsterdam area and help businesses move forward with marketing strategy and implementation for sustainable growth. I advise boards and business owners and execute interim positions for global and local brands. In doing so I discovered that ‘law like’ patterns in buying and media behaviour are very helpful to grow brands.
I am fascinated by the predictability of people buying brands. Many scientists do grasp that profoundly. I translated this to marketing practice and combined it in an integrated approach – hence The Unified Strategy. I use it myself as the how to for brand growth, it helps me get results more effectively and quicker for the brands I work for. Give it a try and let me know what you experience.
Ed Borsboom is a Senior Marketing Professional (SMP) certified by NIMA (the Dutch Marketing Association) according to the European standards of the EMC.
The how to for brand growth
60+ mins of video
699 business value, now 299
Ed added true value to our strategic journey by re-examining our portfolio of clients and prospects, which accelerated our path to growth. Positive behavioural change of our clients is now at the core of our (digital) strategy. With ‘ease’ and ‘motivation’ as corner stones, we adapted the product-market fit of our services.
Ed succesfully delivered the full strategy and a sustainable growth plan for a new digital initiative. He has a great sense for combining both digital and traditional go-to-market approaches.