Ed Borsboom

Welcome! I hope you will find a thing or two that adds some value for you. You can always contact me with your questions and thoughts, I will respond as swiftly as possible. Do not hesitate, I look forward getting in touch with you.

I operate from the Amsterdam area and help businesses move forward with marketing strategy and implementation for sustainable growth. I advise boards and business owners and execute interim positions for global and local brands. In doing so I discovered that ‘law like’ patterns in buying and media behaviour are very helpful to grow brands.

I am fascinated by the predictability of people buying brands. Many scientists do grasp that profoundly. I translated this to marketing practice and combined it in an integrated approach – hence The Unified Strategy. I use it myself as the how to for brand growth, it helps me get results more effectively and quicker for the brands I work for. Give it a try and let me know what you experience.

Ed Borsboom is a Senior Marketing Professional (SMP) certified by NIMA (the Dutch Marketing Association) according to the European standards of the EMC.

Create your own: € 299 (professional fee)
Ask a company quote: € 10k (business fee)

Business Partners

Business Partners

The Unified Strategy

1 simple analyses on purchase behaviour,
assessing your brand and competitors,
to unify proper tactics and enhance performance in:


The how to for brand growth

6 courses
43 lessons
60+ mins of video
Knowledge tests

699 business value, now 299

Ed added true value to our strategic journey by re-examining our portfolio of clients and prospects, which accelerated our path to growth. Positive behavioural change of our clients is now at the core of our (digital) strategy. With ‘ease’ and ‘motivation’ as corner stones, we adapted the product-market fit of our services.

Roel Frissen, Strategist | Behavior Change Designer | Author Event Design handbook | Moderator/Facilitator | Entrepreneur

Ed succesfully delivered the full strategy and a sustainable growth plan for a new digital initiative. He has a great sense for combining both digital and traditional go-to-market approaches.

Jeroen de Bakker, Brand transformation leader, since 1996 | CMO Talpa Network