Welcome! I hope you will find a thing or two that adds some value for you. You can always contact me with your questions and thoughts, I will respond as swiftly as possible. Do not hesitate, I look forward getting in touch with you.
I operate from the Amsterdam area and help businesses move forward with marketing strategy and implementation for sustainable growth. I advise boards and business owners and execute interim positions for global and local brands. In doing so I discovered that ‘law like’ patterns in buying and media behaviour (a.k.a. ‘Laws of Growth’) are very helpful to grow brands.
I am fascinated by the predictability of people buying brands. Many scientists do grasp that profoundly. I translated this to marketing practice and combined it in an integrated approach – hence The Unified Strategy. I use it myself as the how to for brand growth, it helps me get results more effectively and quicker for the brands I work for.
Why I do this? It is simple. I love magic. I believe magic makes everything more beautiful. And true beauty is what everybody wants. I teach magic in marcom. You can learn that too. Want to give it a try?