In this third of six courses of the Unified Strategy you will learn about the nine scientifically proven tactics in Advertising Performance that explain how you can grow your brand most effectively. An indispensable chapter that enables you to create your own Unified Strategy. You can download the roadmap here for free.

What you will learn:

  1. Understand how advertising can perform best in order to grow your brand;
  2. Assess your current brand situation in advertising;
  3. Apply to start growing your brand right away.

Lessons are presented with videos, real examples and a knowledge quiz. After concluding this course you will recieve your own practical Advertising Performance Growsheet, enabling you to work on the nine brand growth accelerators based on Motivation and Ease:

  • Eliminate Complexity

  • Gamification

  • Ownership

  • Skill Up

  • Commitment

  • Additional Use

  • Framing

  • Modeling

  • Evocation

Sources used: Adam Ferrier, Phil Barden, Carmen Simon.

Requirements: Working in marketing, brand, communications or media on manager / director level.

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