18 01, 2020

A gilt-edge spending plan, guaranteed mind blowing.

By |2020-01-19T14:29:55+01:00January 18th, 2020|Blog, Media Performance, Opportunity for growth|

'Spend it wisely', the wizzard said 'and reach for the stars'. 'Oh, no worries boomer' replied the hipster apprentice, 'no magic needed for my gilt-edge spending plan, it is mind [...]

17 01, 2020

Campaigning for growth is like turning on the tap and fill up the leaky bucket.

By |2020-01-17T23:15:37+01:00January 17th, 2020|Blog, Campaign Performance, Opportunity for growth|

Of couse every brand purchase and moment of usage refreshes and deepens that brand's mental market share. And marketing communications too is able to do that, amongst buyers and non [...]

5 01, 2020

The power of the Marcom Matrix – and the pitfall of one-dimensional thinking.

By |2020-01-08T13:59:33+01:00January 5th, 2020|Blog, Personal failures|

As a marketer I read and that makes me belong to a minority amongst fellow professionals. I do not only read, I try to bring evidence based marketing into practice [...]

5 01, 2020

Three ways to enhance brand linking – less waste and more effect.

By |2020-01-05T22:42:58+01:00January 5th, 2020|Blog, Creative Performance, Opportunity for growth|

Nice advertising indeed… but which brand was it for? You have lost everyone who does not understand that your brand is the sender of the message. The scale of expected [...]

14 12, 2019

Why brilliant advertising can be less effective. The potential of the strategic opportunity.

By |2020-01-05T22:03:46+01:00December 14th, 2019|Advertising Performance, Blog, Opportunity for growth|

As a marketeer you may be seduced by your ad agency by a brilliant creative concept, to be executed by best in class producers. Nothing wrong with that, the best [...]

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