5 01, 2020

Three ways to enhance brand linking – less waste and more effect.

By |2020-01-05T22:42:58+01:00January 5th, 2020|Blog, Creative Performance, Opportunity for growth|

Nice advertising indeed… but which brand was it for? You have lost everyone who does not understand that your brand is the sender of the message. The scale of expected [...]

14 12, 2019

Why brilliant advertising can be less effective. The potential of the strategic opportunity.

By |2020-01-05T22:03:46+01:00December 14th, 2019|Advertising Performance, Blog, Opportunity for growth|

As a marketeer you may be seduced by your ad agency by a brilliant creative concept, to be executed by best in class producers. Nothing wrong with that, the best [...]

25 11, 2019

Why short-termism alone does not do the trick in building your brand.

By |2020-01-05T22:05:18+01:00November 25th, 2019|Blog, Marketing Performance, Opportunity for growth|

Sometimes it is better to have the experts say it. Mid 2018 Les Binet already concluded in AdNews: 'Big data, programmatic and the lack of innovation in brand building measurement [...]

23 11, 2019

Stop hoping and start trusting – target the market.

By |2020-01-05T22:08:32+01:00November 23rd, 2019|Blog, Opportunity for growth, Purchase Behaviour|

Most marketers start their efforts closest to home. In a bottom up approach we start with optimizing our webshops / stores and make sure we will rank high in Google [...]

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