Why short-termism alone does not do the trick in building your brand.

By |November 25th, 2019|Categories: Blog, Marketing Performance, Opportunity for growth|

Sometimes it is better to have the experts say it. Mid 2018 Les Binet already concluded in AdNews: 'Big data, programmatic and the lack of innovation in brand building measurement has led to marketers being [...]

Stop hoping and start trusting – target the market.

By |November 23rd, 2019|Categories: Blog, Opportunity for growth, Purchase Behaviour|

Most marketers start their efforts closest to home. In a bottom up approach we start with optimizing our webshops / stores and make sure we will rank high in Google with SEO. Additionally the whole [...]

Never underestimate the power of Claiming the Category.

By |November 15th, 2019|Categories: Blog, Personal failures|Tags: , , |

Failing fast and learning from it is not the common attitude most marketers can display. The pacing is slow and everything has to be perfect in one single go. The stakes are high, from budgets [...]