25 11, 2019

Why short-termism alone does not do the trick in building your brand.

By |2020-01-05T22:05:18+01:00November 25th, 2019|Blog, Marketing Performance, Opportunity for growth|

Sometimes it is better to have the experts say it. Mid 2018 Les Binet already concluded in AdNews: 'Big data, programmatic and the lack of innovation in brand building measurement [...]

23 11, 2019

Stop hoping and start trusting – target the market.

By |2020-01-05T22:08:32+01:00November 23rd, 2019|Blog, Opportunity for growth, Purchase Behaviour|

Most marketers start their efforts closest to home. In a bottom up approach we start with optimizing our webshops / stores and make sure we will rank high in Google [...]

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