In this fifth of six courses of the Unified Strategy you will learn about the three proven essentials in Campaign Performance that explain how you can grow your brand most effectively. Essential insights that enable you to create your own Unified Strategy. You can download the roadmap here for free.
What you will learn:
- Understand how campaign design can perform best in order to grow your brand;
- Assess your current brand situation in design of your campaigns;
- Apply to start growing your brand right away.
Lessons are presented with videos, real examples and a knowledge quiz. After concluding this course you will recieve your own practical Campaign Performance Growsheet, enabling you to work on the three brand growth accelerators:
Campaign for Mental Market Share
Budgeting by Market and Means
Brand-Response Design
Sources used: IPA, Les Binet, Peter Field, Ehrenberg-Bass Institute, Byron Sharp, Jenni Romaniuk.
Requirements: Working in marketing, brand, communications or media on manager / director level.