Salience is driving growth but how do you create it?
Ask yourself this question: https://vimeo.com/297376185 Looking for the anwer? Please do find out more here and here.
18
01, 2020
18
01, 2020
A gilt-edge spending plan, guaranteed mind blowing.
'Spend it wisely', the wizzard said 'and reach for the stars'. 'Oh, no worries boomer' replied the hipster apprentice, 'no magic needed for my gilt-edge spending plan, it is mind [...]
17
01, 2020
Succesful brands compare – to branding goes the lion’s share.
Is it useful to compare how budgets are spend by succesful brands in the category? Do the one-question-Quiz here..
17
01, 2020
Campaigning for growth is like turning on the tap and fill up the leaky bucket.
Of couse every brand purchase and moment of usage refreshes and deepens that brand's mental market share. And marketing communications too is able to do that, amongst buyers and non [...]
5
01, 2020
Are you mental? Campaigns do drive extra sales – don’t they?
Do the one-question-Quiz here..
5
01, 2020
The power of the Marcom Matrix – and the pitfall of one-dimensional thinking.
As a marketer I read and that makes me belong to a minority amongst fellow professionals. I do not only read, I try to bring evidence based marketing into practice [...]
5
01, 2020
A day at the office @ Talpa Radio.
A passionate vlog on a great assignment in marketing for growth. https://vimeo.com/383583108
5
01, 2020
Three ways to enhance brand linking – less waste and more effect.
Nice advertising indeed… but which brand was it for? You have lost everyone who does not understand that your brand is the sender of the message. The scale of expected [...]
14
12, 2019
Do they know it was you? All along? Immediately?
Do the one-question-Quiz here..
14
12, 2019
Why brilliant advertising can be less effective. The potential of the strategic opportunity.
As a marketeer you may be seduced by your ad agency by a brilliant creative concept, to be executed by best in class producers. Nothing wrong with that, the best [...]