'Spend it wisely', the wizzard said 'and reach for the stars'. 'Oh, no worries boomer' replied the hipster apprentice, 'no magic needed for my gilt-edge spending plan, it is mind [...]
Of couse every brand purchase and moment of usage refreshes and deepens that brand's mental market share. And marketing communications too is able to do that, amongst buyers and non [...]
Nice advertising indeed… but which brand was it for? You have lost everyone who does not understand that your brand is the sender of the message. The scale of expected [...]
As a marketeer you may be seduced by your ad agency by a brilliant creative concept, to be executed by best in class producers. Nothing wrong with that, the best [...]
Sometimes it is better to have the experts say it. Mid 2018 Les Binet already concluded in AdNews: 'Big data, programmatic and the lack of innovation in brand building measurement [...]
Most marketers start their efforts closest to home. In a bottom up approach we start with optimizing our webshops / stores and make sure we will rank high in Google [...]
