The power of the Marcom Matrix – and the pitfall of one-dimensional thinking.
As a marketer I read and that makes me belong to a minority amongst fellow professionals. I do not only read, I try to bring evidence based marketing into practice [...]
As a marketer I read and that makes me belong to a minority amongst fellow professionals. I do not only read, I try to bring evidence based marketing into practice [...]
Failing fast and learning from it is not the common attitude most marketers can display. The pacing is slow and everything has to be perfect in one single go. The [...]