In this fourth of six courses of the Unified Strategy you will learn about the seven scientifically proven KPI’s in Creative Performance that explain how you can grow your brand most effectively. A valuable building block for you to create your own Unified Strategy.
What you will learn:
- Understand how creatives can perform best in order to grow your brand;
- Assess your current brand situation concerning campaign creatives;
- Apply to start growing your brand right away.
Lessons are presented with videos, real examples and a knowledge quiz. After concluding this course you will recieve your own practical Creative Performance Growsheet, enabling you to work on the seven brand growth accelerators:
- Branding is Booming
- Claim the Category
- Use Emotion
- Be Distinctive
- Neuro Rich
- Advertising as Brand Asset
- Creativity is Key
Sources used: Ehrenberg-Bass Institute, Byron Sharp, Jenni Romaniuk, IPA, Les Binet, Peter Field.
Working in marketing, brand, communications or media on manager / director level.