Marcom for growth: The Unified Strategy.


Learn fast. Managers and directors in marketing, brand, communications or media, please be invited to our online learning module:

Online academy.

Learn to scale up your business’ growth capacity with sustainable market share – in only 2 days! The Unified Strategy shows you what is effective, how to be efficient (ROI) and how to organise work properly for the best business results.

Buy now for € 299

Learning program.

One simple analyses assessing purchase and usage frequency for your brand and competitors, leads to unify proper tactics and enhance performance in:

Purchase behaviour

The main deliverable will be your Grow Plan in order to increase effect of your marcom as of today.

Buy now for € 299

Course materials.

Sign up now and get direct access to:

6 courses
43 lessons
60+ mins of video
Knowledge Tests
Grow Sheets
Grow Plan

Buy now for € 299


The Unified Strategy Online Academy Progam has been accredited with 12 Permanent Education (PE) points.

Ed succesfully delivered the full strategy and a sustainable growth plan for a new digital initiative. He has a great sense for combining both digital and traditional go-to-market approaches.

Jeroen de Bakker, Brand transformation leader, since 1996 | CMO Talpa Network

Ed contributed to our new online service with a spot on growth strategy and planning. In the process he unified different visions of board members with effective stakeholder management. By consistently directing relevant marketing disciplines he also anchored the brand’s sustainability. As a result we accepted the strategy and planning with great satisfaction and compliments.

Barry B. van Ruiven, CEO Juke International

Ed contributed to our global Kanzi apple campaign with creative advise and a special focus on category entry points. This put the use of our Kanzi apple in a even more prominent position. The workshop in Cologne for our European marketers resulted in structured thinking and alignment of interests towards the Kanzi brand, which resonated very well throughout our global marketer network.

Urs Luder, CEO GKE Fruit NV

Ed added true value to our strategic journey by re-examining our portfolio of clients and prospects, which accelerated our path to growth. Positive behavioural change of our clients is now at the core of our (digital) strategy. With ‘ease’ and ‘motivation’ as corner stones, we adapted the product-market fit of our services. 

Roel Frissen, Strategist | Behavior Change Designer | Author Event Design handbook