In this second of six courses of the Unified Strategy, you will learn about the seven scientifically proven KPI’s in Marketing Performance that explain how you can grow your brand most effectively. An important part that helps you to create your own Unified Strategy.
What you will learn:
- Understand how marketing can perform best in order to grow your brand;
- Assess your current brand situation in marketing;
- Apply to start growing your brand right away.
Lessons are presented with videos, real examples and a knowledge quiz. After concluding this course you will recieve your own practical Marketing Performance Growsheet, enabling you to work on the seven brand growth accelerators:
- Integrate Short and Long Term
- Check Strategic Evidence
- Mental Availability
- Physical Availability
- Distinctive Brand Assets
- Consistency Across All Platforms
Sources used: Ehrenberg-Bass Institute, Byron Sharp, Jenni Romaniuk.
Working in marketing, brand, communications or media on manager / director level.