In this sixth and last course of the Unified Strategy you will learn about the seven scientifically proven KPI’s in Media Performance that explain how you can grow your brand most effectively. A cost saving and ROI enhancing chapter that enables you to create your own Unified Strategy. You can download the roadmap here for free.
What you will learn:
Understand how media can perform best in order to grow your brand;
Assess your current brand situation in media;
Apply to start growing your brand right away.
Lessons are presented with videos, real examples and a knowledge quiz. After concluding this course you will recieve your own practical Media Performance Growsheet, enabling you to work on the seven brand growth accelerators:
Benchmark Brand & Activation (60-40 Rule)
Reach the Market
Maximize Net Reach
Spread Contacts Over Time
Balance Continuous Reach, Activation & Conversion
Light Buyers * Light Media Users
Sources used: IPA, Les Binet, Peter Field, assigned media research.
Requirements: Working in marketing, brand, communications or media on manager / director level.