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Campaign Performance – Quiz
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Question 1 of 3
1. Question
It’s been scientifically proven that there’s a strong relationship between ‘mental market share’ and actual sales. That’s not very surprising, because your brand’s mental position is enhanced every time your product is purchased and used. Does this work the other way around?
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Question 2 of 3
2. Question
All extra efforts (stopping a downfall for your brand, stimulating growth for your brand) cost extra media budget. Compared to which basic formula?
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Question 3 of 3
3. Question
In brand-response design of a campaign the strategic opportunity and creative idea unify four type of brand communications. Which of these four contributes most to sustainable growth?
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