Please take this quiz to assess your understanding of purchase behaviour patterns. You are already finishing your first course for brand growth!
Start the quiz now or return to Purchase Behaviour.
Purchase Behaviour – Quiz
0 of 7 questions completed
You have already completed the quiz before. Hence you can not start it again.
Quiz is loading…
You must sign in or sign up to start the quiz.
You must first complete the following:
Time has elapsed
You have reached 0 of 0 point(s), (0)
Earned Point(s): 0 of 0, (0)
0 Essay(s) Pending (Possible Point(s): 0)
- Evaluate Lesson 0%
Targeting on ‘fans’ and / or ‘intent’ generates short and mid term revenue. Sustainable brand growth comes from targeting the market.CorrectIncorrect
For Coca Cola around 25% of annual revenue comes from people who buy the brand once every six years.CorrectIncorrect
Big brands have more customers that are slightly more loyal. Small brands have fewer customers that are slightly less loyal. This ‘marketing law’ is called Double Jeopardy.CorrectIncorrect
Once a fan, always a fan.CorrectIncorrect
Loyalty is everywhere. It is substantial. For growth we should mainly focus on loyalty because that is where the most revenue comes from.CorrectIncorrect
Category buyers often buy multiple brands – nothing new. There are however patterns in duplication of purchase: brands have a ‘fixed’ penetration in client bases of other brands, depending on their market share.CorrectIncorrect
Client bases of different brands look alike. So if you know category media behaviour you know where to reach buyers of all brands. Regional differences however have to be taken into account – depending on the penetration of the brands (ie retail brands).CorrectIncorrect