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Quiz: Advertising Performance – Motivation & Ease – Blog

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    Motivation and Ease are important building blocks in order to formulate the ‘strategic opportunity’ (or ‘big idea’). Many creative ideas can be developed and tested with this important insight.  To derive at the ‘strategic opportunity’ we can decompose Motivation and Ease for our target groups.

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By BrandBooming|2019-12-14T12:16:35+01:00December 14th, 2019|

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