0 of 1 questions completed
You have already completed the quiz before. Hence you can not start it again.
Quiz is loading…
You must sign in or sign up to start the quiz.
You must first complete the following:
Time has elapsed
Online metrics often lead to ‘short termism’. The possibility to measure behaviour and sales makes marketers decide to invest the majority of their budgets in ‘the now’, at cost of brand building activities for long-term growth.CorrectIncorrect