You’ll be much more effective if you’re already available in the memory of your future customers, even before they start their orientation process. Continuous reach works before and during the purchase process, ensuring volume growth and better conversion rates. Nudging the masses over time will do the trick.
Which brands are you aware of in the category washing machines?
This is a ranking of the Top 10 washing machine brands of the world. Most people know more washing machine brands than they will own in a life time. How come this really is, you think?