Being distinctive is being unique and standing out without alienating potential customers. It is not always easy to craft distinctive advertising, especially because marketers see detailed differences as huge, living so close to the brand on a daily basis.
Please ‘scan’ the following ads quickly and see which are unique and stand out, in your perception. Let’s start with some OOH car ads (copy in Dutch):
Would it help to turn matters around?
Or maybe go in print media?
And look the other way again?
Maybe we should go together.
Let’s show a different side of the story.
Up and down.
In order to give at least one example of a car ad that is unique and stands out from the rest, we turn to Landrover, which in fact is not showing the car at all!