Examples include LinkedIn, Strava and the Bacardi cocktail app for bartenders.
First an informative sheet on how gamification works. Where do you find these principles in your brand environment?
Leaderboards do motivate participants to perform better. Strava is collecting heaps of health related data of all sporters and keeps engaging them with it’s leaderboards. Only one can be king:
For over 10 years now, Bacardi is running it’s bartender app ‘Bacardi Legacy’. Many people skill up while deserving badges of sorts but also a real international competition takes place every year. Erik van Beek (Bar TwentySeven Amsterdam) won the 10th edition in Mexico City in 2018.