Topic Progress:

Could you think of at least 10 products that will never go ‘on sale’?

Here is a list to think about:

10. Wedding costs;

9.  An education;

8. Luxury apparel;

7. Tickets for concerts;

6. Home improvement materials;

5. Electronics;

4. Organic groceries;

3. Beauty Products & Services;

2. Professional Services;

1.  Gasoline.


Sometimes this is caused by the fact that demand exceeds supply (you may imagine this for 7, 4, 2 and 1) but also this can be caused by working on the perception of the perceived value (10, 9, 8, 6, 5, 3). The value of a product in the eyes of a customer can be higher than its cost price. When many people are willing to buy your brand’s products at a fixed (high) price, growth is ahead indeed.